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Our Story

Bryan Whynot is the founder of the brand. His life story is one example of the" whynot" attitude. At the age of 8 he was diagnosed with Ulcerative Colitis and at age 16 was diagnosed with Rheumatoid Arthritis.
Over the past 18 years with chronic disease, he has endured blood transfusions, medicine infusions, absence seizure, heart attack scare, multiple 80lbs+ weight losses, and more bumps along the road. With no cure for either condition, this is a lifelong battle that he continues to overcome.

This entire time all he heard was things he couldn't and shouldn't do; defying medical odds time after time to become the strongest version of himself. Now at the age of 26, through many years of dedication and hard work he has made the doubters eat their words.

Bryan is a NASM certified Personal Trainer, Fitness Manager and obtained B.S. Degree in Nutrition Health & Wellness. His goal is to show that a healthy active lifestyle can aid in the fight against chronic diseases.

Fitness, Nutrition, and IBD: One Patient's Personal Journey

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