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Our Story

Bryan Whynot is the founder of the brand. His life story is one example of the" whynot" attitude.

"Diagnosed with two autoimmune diseases at the age of 8 and at 16, I was told never walk right again and have the life expectancy of 25. The past 19 years I endured 5, 70lbs + weight losses, blood transfusions, seizure, heart attack scare, low blood oxygen, and countless medications and infusions. The past 19 years I have also overcame all over that, became a certified personal trainer and gym manger with a decade of experience in the fitness industry, got my bachelor's in nutrition, worked for major companies such as Abercrombie & Fitch, Hollister, and Barstool Sports. Modeled for brands like Adidas and Footlocker and continue to create my own brand. I am no one special and anything can be achieved with dedication and perseverance."

Bryan is a NASM certified Personal Trainer, Fitness Manager and obtained B.S. Degree in Nutrition Health & Wellness. His goal is to show that a healthy active lifestyle can aid in the fight against chronic diseases.

Fitness, Nutrition, and IBD: One Patient's Personal Journey

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